Applied Neuroscience Training for Leaders

Strategy Doesn’t
Deliver Results.
People Do.

Organisations rarely fail due to poor strategy; they fail in execution. When teams are not aligned in belief, intent, and behaviour, even the best initiatives stall or regress. The BTFA™ framework closes this gap by shifting underlying beliefs and hardwiring the right behaviours into daily operations—ensuring strategy is not just understood, but consistently delivered.

Take the 45-Second Diagnosis → See the Model

The Uncomfortable Truth

You're Not Failing Because of Bad Strategy

The data is clear. Yet organisations keep investing in the wrong layer.

0%
of business transformation programmes fail to achieve their goals
— McKinsey & Company
0%
of human decisions and behaviours are driven by the subconscious mind
— Harvard Business Review
0×
greater ROI from belief-level change vs skills-only training
— Gallup Research
Are You Paying for
Presence or
Performance?
$438 Billion
in productivity lost due to engagement
— Gallup 2025 study
$9.6 Trillion
is yet to be unlocked, if people were fully enabled and engaged
— Gallup 2025 study
27%
of managers are engaged — manager engagement drives team engagement
— Wall Street Journal
The global average for employee engagement is
21%
Most companies are paying for people who are
IN WORK
without being
AT WORK
— GALLUP APR 2026

BTFA™ turns "checked out" into "all in" by aligning the four pillars of human output.

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The BTFA™ Model

Every Action Traces Back to a BELIEF

BTFA™ is the only leadership framework that works backwards from behaviour to its root cause — the subconscious belief that triggered it. We leverage the neuroscience of BDNF and neurogenesis to ensure change is permanent.

B
T
F
A
Beliefs

Beliefs are neurological wiring patterns. Every perception, assumption, and story we hold about ourselves and the world lives here — 95% of it subconscious.

95%
subconscious layer
Thoughts

Thoughts are firing patterns. You don't choose them — they arise when the wiring fires. Changing thoughts without changing beliefs is trimming roots without pulling the plant.

60K+
thoughts per day
Feelings

Thoughts trigger neurochemical responses. These feelings become the invisible energy that either drives or quietly sabotages performance — invisible to most leadership frameworks.

80%
shaped by beliefs
Actions

The only visible layer. Every meeting, decision, and business result is the output of the three layers above. Training actions without the roots guarantees regression.

100%
from the layers above

Every other programme starts at Actions. That's why their results don't last.

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45-Second Diagnosis

Where Is Your Organisation Actually Stuck?

Answer 3 questions. We'll tell you exactly which layer of the BTFA™ model is costing your organisation the most.

1
2
3

When your team underperforms, what do most leaders
in your organisation blame?

How much of your transformation budget goes toward changing people's mindsets vs upgrading tools and processes?

All Tools & Processes All Mindset & Beliefs
20%
Mostly tools — this is where most teams get stuck.

How urgent is behavioural change for
your organisation right now?

Your BTFA™ Diagnosis

—

—

Get My Personalised Plan →

Choose Your Path

Three Ways to Enter the BTFA™ Framework

Whether you're stress-testing the model or transforming your entire organisation, there's a pathway built for your timeline and goals.

Advanced
BTFA™ Master Coach

Become a certified practitioner. Lead your entire organisation through BTFA™ transformation from the inside out.

⏱ Full Certification Pathway · 3-Month Programme
  • Complete BTFA™ master curriculum
  • Practitioner-grade facilitation tools
  • Cohort & 1:1 delivery models
  • Supervision framework included
  • BTFA™ global practitioner network
Enroll →
Advanced Tool
BTFA™ Lite

BTFA Lite is a tool BTFA Master Coaches use to spread the framework within their organisation. It is still paid. Lite helps coaches introduce the BTFA language internally.

⏱ 4-Hour Online Immersive
  • Full BTFA™ model walkthrough
  • Personal belief audit (guided)
  • The 3 most common leadership blocks
  • Immediate action tools
  • Digital workbook included
Enroll →

Built by Practitioners

This Wasn't Designed in a Classroom

BTFA™ was forged in the pressure of real organisational transformation — automotive, manufacturing, healthcare, and beyond.

David Bovis
David Bovis
Founder & Applied Neuroscientist

A leading authority on applied neuroscience and leadership psychology. David developed the BTFA™ framework after decades of studying why organisations fail to sustain change — and what actually works at the belief level.

Levent Türk
Levent Türk
Senior Partner | 16 Years Toyota

Levent spent 16 years at Toyota in senior operational roles — one of the most demanding real‑world change environments on the planet. With 40 years in manufacturing, he blends neuroscience with operational leadership to design respect‑centered systems.

★★★★★

"BTFA™ did in 5 weeks what 3 years of leadership coaching couldn't. Our team's engagement scores went up 40% within 6 months. The return on this was undeniable."

Sarah K.
Operations Director, NHS Trust
★★★★★

"Every leader I know has read about culture change. BTFA™ is the first thing I've encountered that gives you a practical, neurologically-grounded path to actually changing it."

Marcus P.
CEO, Manufacturing Group (450 employees)
★★★★★

"I was sceptical going in. I'm now a certified BTFA™ Coach running it across 6 departments. The depth of the model is everything — this is not just another mindset programme."

Priya M.
Head of L&D, Global Financial Services
★★★★★

"I now appreciate how valuable it can be for the leaders to understand the language of neuroscience and psychology in order to be more successful in managing change. BTFA is instantly applicable in all aspects of your life, inspiring!"

Head of Global Operational Excellence
THYSSENKRUPP
★★★★★

"BTFA has transformed our thinking about the human factors behind every aspect of organisational performance and culture. We have come together as a team in ways we simply hadn't before"

SVP Manufacturing
CLAAS
★★★★★

"Mind Blowing - BTFA enables me to look back at all my previous training [at Toyota] and understand it 10X better than I did before"

Head of Business Excellence
ELEMENT SIX
★★★★★

"Everyone should do this course! BTFA has given me a skillset that extends beyond my profession and is helping me in all aspects of my life."

Continuous Improvement Leader
CIRRUS AIRCRAFT
★★★★★

"Ground Breaking - I'm pleased we're now using BTFA on a global basis at GKNA"

SVP Global Transformation
GKN AEROSPACE
★★★★★

"A Masterpiece! - it's now a key part of the Lean Operating Model Deployment at GKN Aerospace"

VP Lean Academy
GKN AEROSPACE
Trusted across industries
Healthcare
Manufacturing
Automotive
Financial Services
Education
Retail

EXLA

Talk to Agent EXLA

Agent EXLA is grounded exclusively in BTFA™ knowledge and ready to find the right programme pathway for you — right now.

Agent EXLA
Online — responds in <3s

You Already Know You Need This

The Gap Between Where You Are
and Where You Could Be is Beliefs

Your competitors are one BTFA™ cohort away from rebuilding their culture from the inside. The question is whether you go first — or follow.

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No obligation  ·  LCS Accredited  ·  Results guaranteed or we work with you until they are